Startups and businesses assign equity up front by default; maybe this is backwards? Just as retroactive payments (in $) might be a better form of payment, so too retroactive equity (in %) might be a better way to assign credit/impact/ownership.
Pros of equity splits up front
- Everyone knows what theyâre getting into
- Great people are excited by the idea of having a lot of upside in a project
Cons of equity splits up front
- Initial negotiation process is painful
- Total equity feels like a fixed pie (youâre haggling over shares of 100%), but fixed-pie mindset may be deleterious
- Hard to change after itâs set
- Early employees famously get a bad deal, accepting eg 60% of the risk of a founder, but only 10% of the outcome
- Even for founders! One reason I left Manifold is that I felt that the org could not properly compensate me for my time
- 2 leads to more of 1
- Because these things are hard to change, it feels very high stakes
- Sure seems itâd be better to not have so much of it be fixed
How retroactive equity could work
- Re-evaluated at set cadences, eg yearly
- Vesting is a very basic version of this. âare you still working? if so, get some equityâ
- Performance bonuses for CEOs have targets and OKRs
- Stock grant renewals for FAANG employees have a bit of this
- One approximation: over the lifetime of an org, every time slice of the org should get equal credit?
- Simple
- Simplicity is good! Often times not worth nitpicking and more important to get everyone to do the thing. Again, abundance mindset wrt project, not fixed-pie
- Breaks down when there are certain inflection points though?
How is the equity split? âwho decides?â
- Usually, the âbossâ of the person working there makes the call?
- Harder when there isnât really a boss
- CEOs kind of have a board of directors
- Could have a collaborative process
- E.g. weighted input based on how much existing ownership the parties have?
- Eg Alice, Bob, Charlie are starting a startup.
- The default way to split founder equity is evenly (33% each vesting over 4 years). At a $10m premoney valuation, $830k/yr or $70k/mo.
- or with some acrimonious hard conversations for some unequal splits
- Could have more collaborative processes
- E.g. Instead of $830k/y of equity, founders get $400k/y, and the remaining $1.3m/y in equity is retroactively divided
- Year 1: Alice/Bob/Charlie write down their fair splits, take the average
- e.g. average might end up
- Year 2: Alice/Bob/Charlie write down fair splits, gets weighted
- Translating between $ and %
- Retroactive funding typically quotes in $
- When valuations go up over time, % is more valuable
- % provides better longterm incentive alignment
- $ are more fungible
Case studies
- Manifold
- 80% founders, 20% option pool
- Vesting monthly over 4 years
- Manifest
- Manifest 2023 = didnât worry much, lost money
- Manifest 2024 = profit share
- 50% organizing team (20% Rachel & Saul, 10% âManifundâ)
- The Curve
- Manifund
- Codebuff
- Manifold Love
Other considerations
- Difference between assigning equity to org vs employee?
- By default, orgs own the IP, brand that the employee creates while there
- Not sure if this is a good default
- When to spin out a subproject?
- Manifest vs Manifold
- Mox vs Manifund