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On Naming

  • Things I’ve named
    • One Word
    • Pianosu
    • Manifold
    • Inquisition.app
  • Bad names:
    • “MLab” ⇒ super corporate
    • Abbreviations like OpenPhil, SFF, CEAALAR (EA Hotel was much better)
  • Good names:
    • Atlas
  • Strategies for naming
    • Finding a good URL
    • Don’t intersect with others
    • Beware misspellings
    • Pay attention to pronounciation (emphasize trochees)
    • Use words people know
      • But not too common. “Scott’s Cheap Flights ⇒ Going”
  • Paul Graham: