Logistics idea
- Trucking is very fragmented, race to the bottom
- Hypothesis: continue to be fragmented
- People will want their stuff quicker
- Get your things in less than 30min (eg Instacard, Amazon)
Result:
- Trucks are gonna have less time in fulfillment centers
- Fixed costs are very high; it's gonna be more pricey to ship more trucks in fewer
- So maybe: point to point, use cheaper trucks F150 for 1/10 of cost
- But: turns out cost is less important than reliability; 5-10% cheaper
- Talked to a lot of people in the trucking industry (people who have done it — flexport, PE, who say reliability)
Peter's thoughts
- Criticality — who is providing the most value?
- "Anyone can come up with a game"
- Hard work in starting a company is what comes up on the sheet of paper
- Pay more: DIY inventor's kit — the implementation is kind of valuable
- About what you can stomache, and where the criticality lies
- Digital
- Much cheaper
- [Peter] Are there existing models, where someone took a board game, and repackaged it, and sold it
- Avalon, Werewolf,
- Board Game platform:
- Fit, excitement
- Objective criteria around market size, number of users, highest cap for valuation
- Board game space may not hit all of that
- Not the thing with the highest conviction of
- OnDeck: No equity accelerator
- Equity-taking is a good step
- Lot of people aren't that serious about it; or come in with an idea but haven't done much
- 250 in the cohort
- Useful: network. Meet a lot of people, there's a lot hanging on Slack;
- Market size analysis
- Top down
- How much are people spending on board games today?
- Multiplier from the video game industry?
- Of this $12B — who would be interested in customizing
- DoTA, or LoL
- Bottom up
- Competitors — how many people are on their boards, their search results, play with their fraction game
- Hasbro vs this competitor
- Best: find someone who has been in the industry, talk to them
- $12B industry
- Trucking:
- Monetization, business model, how this gets paid?
- SaaS — seems like an event
- Really grow an online community
- Opportunity to connect with people, in a digital way, that's more meaningful than just doing a facetime call
- Action Item — Experiences
- Platform:
- Nice thing: lots of people will deliver the value for you
- Drawback: opinions about which games may not come to pass
- Peter would be much more compelled to build experiences, as opposed to
- Online experience, saas model, subscription
- People are coming back for 8 months, for a game
- What if you just added more social stuff, so they're getting recurring value?
- Maybe that's the 10x!
- Dropbox
- Steep drop off in month 1 to month2
- 50-60% will churn
- The curve is fairly good — get them in the door, stick around for a bit